Headquartered in New York City with an international office in London, 4Kids Entertainment is a worldwide provider of childrens entertainment and merchandise licensing. The company acquires, develops and markets childrens properties and seeks to maximize economic returns through a vertically integrated platform that includes television, film, music and home video production and distribution; merchandise licensing; media buying and planning; product development; and Web site development. The company has taken an approach in understanding childrens play patterns and providing entertainment and merchandise that responds to appropriate age levels. With this approach, 4Kids has brought to the U.S. markets some of the most successful Japanese properties for children, such as Pok mon, Yu-Gi-Oh!, Shaman King, One Piece, Mew Mew Power, Magical DoReMi and Artlist Collection: The Dog/The Cat. 4Kids Entertainment s portfolio of childrens properties also includes Teenage Mutant Ninja Turtles, Cabbage Patch Kids, Monster Jam trucks, the American Kennel Club, Kappa Mikey and the Winx Club.