Butler\Till Media Services is a full-service media agency, specializing in all forms of media. The company offers offline and online media, media planning, buying, maintenance, and auditing. The company utilizes a variety of media, including network television and radio, banner advertising, e-mail sponsorships, newspapers, consumer and trade magazines, billboards, airport, stadium, in-flight, in-theater and transit. Its audit services include strategy, audience and buy analysis. The firm s in-house tools, such as Nielsen and Arbitron, Scarborough, AdRelevance, and Tapscan, allows it to analyze competitive data for all types of clients and media. Butler\Till Media Services is headquartered in Rochester, N.Y.