Get on board for bigger and better at Champs Sports with its new flagship location in New York City. Located in the heart of Times Square and expanded to be four times bigger than the previous location, this store elevates shopping from something you do, to something you experience. Original art by artist Andrew Thiele invigorates the store with lively images of New York landmarks and sports teams for genuine Big Apple vibes. As the guru of game, it’s only right that Champs brings you a multi-level Arena layout that offers innovative and creative methods of engagement from Champs Sports and its vendors for interactive experiences. As a result, you’re able to navigate by brand and find in-demand products more easily. This flagship is a symbol of Champs Sports’ core values. It was designed to embody the ideal that We Know Game, representing and celebrating anyone who resonates with this notion. Champs’ goal is to establish itself as the headquarters of leading athletic brands, a wizard of fresh fits, and a curator of culture and trends; and it wants to do it on the biggest scale it can. With such large ambitions, it makes sense the new store has a bold exterior presence showcasing an LED display that spans 68 feet by 23 feet across prime Times Square real estate. The inside lives up to the hype suggested by the exterior with four additional digital screens that provide vibrant, engaging storytelling as you explore the store for an all-around phenomenal encounter. Come experience game on another level.