Larry D. Moore started Concept Marketing, Inc. in 1973 when he developed with the help of Doctors, Dermatologist, and his employees, one of the first ear piercing instruments to use the earring for the actual piercing. The Ear Piercing earrings were developed as safe and allergy free. Once Jewelers started selling the Ear Piercing, there were requests for more Styles of the Ear Piercing earrings. Women reported they could wear their piercing studs just fine, but when they changed to fashion earrings, or even 14kt gold, they had allergic reactions. So Larry developed the Concepts earring line using the same safe, allergy free design of the ear piercing earrings. First there were just a few styles - then over the years those few styles became hundreds of styles! Concepts earrings are made safe, pure and nickel allergy free. Larry still visits the factory and is often spotted helping to make a product or two Proudly Made in the USA - Concepts Earrings for Sensitive Ears! S trong destination products at good margins for Retail Jewelers. Efficient customer service, a quick, easy to reach and talk with staff, we are here to get your orders processed and to your stores - period! Our goal is to not only meet, but exceed your expectations. Marketing materials help you sell the products, all designed to meet your needs.