Established in 1987Family Owned Land Rover dealer. The ONLY Land Rover dealer offering complimentary scheduled maintenance on all new vehicle purchases! Palm Beach Plus! In 1980 Norm Gregersen and Bob Simpson collaborated to open Palm Beach Motor Cars with little more than $1,100, a rented building and four pre-owned Rolls Royce cars for sale. Eventually, Palm Beach Motor Cars went on to acquire Aston Martin, Saab, Jaguar, Alfa, Maserati and eventually Land Rover in 1987. In November 2004 after 5 years planning and ten months of construction, the largest Land Ro...ver Centre in the USA held its grand opening west of Jog Rd. on Okeechobee Blvd. in West palm Beach, Fl. Chosen as one of the first 5 in the nation, the facility boasts 39,170 sq. ft with 32 service bays.Land Rover Palm Beach was the 1st to be acknowledged by Land Rover with the Pinnacle Award, the highest level of accolade acknowledging the highest quality family-owned operation for sales and service.