New York Loan Company is an upscale collateral lender (pawn shop), specializing in large pawn loans against gold, jewelry, diamonds, watches, fine art and entertainment memorabilia.New York Loan also sells jewelry and watches at “dealer prices” to the public from the discreet International Gem Tower. We have been coined by the media as the “Pawn Shop to the Stars,” as a result of our high-end clientele and our emphasis on safety and customer confidentiality.