PUMA opened the doors to its first-ever North American flagship store in August 2019, located at 609 Fifth Avenue in New York City. With a focus on cutting-edge technology and products, the store showcases an immersive PUMA brand space—offering consumers a unique shopping experience through innovative sports engagement zones, a customization studio and digitally connected offerings. The store features 18,000 square feet of interactive retail space spanning two floors, with state-of-the-art double-height storefronts across 160 feet of wraparound frontage.