Founded in 1989, REVShare, earlier known as AMN Television Marketing, is a privately held company that serves more than 100 million households in the United States. The company specializes in cost-per-action television advertising. It works in partnership with over 1,500 broadcast stations and cable systems. REVShare distributes commercials that engage consumer response through toll free numbers and Web addresses. The company also serves English and Hispanic television viewers in Canada. It is affiliated with the American Marketing Association and the International Association of Business Communicators. The company manages a technology, CPA Metrics. It serves brand, direct response and online advertisers, as well as advertising agencies.