More than just Wholey s Market, Robert Wholey & Co. also consists of Wholey Wholesale, Balcony Cookware, New Federal Cold Storage and Wholey International. The company s corporate ventures work together to meet a variety of food needs in areas such as sales, distribution and service. Wholey Whiting was the company s first brand name product and remains the No. 1 seller. Expanding its cold storage venture, Wholey has built a cold storage facility in Cranberry Township, Pa., in 1997. New Federal Cold Storage-Cranberry has 4.2 million feet of refrigerated space and has refrigerated docks and two special blast cells. It sold the facility to focus on an expansion at its Strip District properties in 2004. Robert Wholey & Co. recently went online with www.wholey.com. The company introduced Wholey Mussels in 2001 and Wholey Tilapia Fillets in 2002. Robert Wholey & Co. is located in Pittsburgh.