Known for its seventy-eight flavors of ice cream and frozen yogurt, the Beach Plum also sellssubs, wraps, rolls, sandwiches, chowder, soups, chili, foot-long hot dogs and salads. Diners can also try the stand’s award-winning lobster rolls. Ice cream treats include soft serve, sundaes and Arctic Swirls. Please note that that Beach Plum stops serving food at 8:30 in the evening. For the last half hour, customers can only get ice cream. The store is located at the south end of North Hampton beach.