Started in 1980, truWest Inc. is a manufacturer of custom athletic apparel. The firms team comprises of first and second generation aquatic athletes. Since its inception, truWest Inc. has provided its products to thousands of athletes from summer leagues to Olympians. The company has expanded its product lines to produce items for various team sports besides aquatics. Its products currently include swimwear, parkas, bags, robes, water polo equipment, lifeguard equipment, towels, banners and many more.